Alix Earle
American social media influencer and content creator Alix Earle has become one of the most well-known names in this digital era. With millions of followers on major social media platforms like TikTok and Instagram, she has transformed her influence from a University of Miami student sharing her life online into a cultural phenomenon who now graces the list of TIME100 Creators of 2025. Known for her candid storytelling, beauty tutorials, and unfiltered look into influencer life, Earle has now entered mainstream entertainment with her debut on Dancing With the Stars.
Her journey is a mix of meteoric rise, public controversies, viral fashion moments, and strong brand partnerships, all of which make her one of the most talked-about influencers in America today.
Alix Earle
Alix Earle Early age
Alix Ashley Earle was born on December 16, 2000, in Monmouth County, New Jersey. She spent her childhood in Wall Township and later joined the University of Miami, from which she graduated in 2023 with a degree in Business Administration and Marketing (BAM). While at university, Alix Earle began posting makeup tutorials, daily vlogs, and relatable lifestyle videos on Social media, especially on TikTok.
Her presentation of personality and willingness to share both highlights and struggles from skin problems to relationship ups and downs resonated with audiences, which led her to millions of followers on TikTok.
She became popular during the pandemic when her casual “Get Ready With Me” (GRWM) videos went viral on TikTok and other social media. She stands out in a saturated market because of her raw honesty and relatability in her presentations.
She not only did product and brand promotions, she also disclosed her personal things about her college life and about her anxiety and mental health with his audiences. This transparency and openness gained more trust with her millions of audience and led to her being dubbed the “It Girl of TikTok.”
By 2024, she had gained millions of followers on social media, which led her to work with some of the biggest brands in fashion and beauty. This makes her one of Gen-Z’s most recognizable voices on the internet.
Alix Earle was recognized by Popular TIME magazine, named among the TIME100 Creators list in 2025. This recognition put her among the world’s most impactful digital creators of 2025, confirming her influence had moved beyond TikTok trends into cultural relevance.
TIME magazine also praised her ability to show her talents and quickly connect authentically with her millions of followers on social media, which means being an influencer in today’s digital age.
In September 2025, Alix Earle took a bold step into mainstream entertainment by joining one of the popular dancing reality shows, Season 34 of Dancing With the Stars. She became extremely nervous before her first live performance, especially during the introductory video shoot.
Alix Earle with her boyfriend, Braxton Berrios
Despite the nervousness, Alix Earle with her boyfriend, Braxton Berrios, an American professional football player who was an NFL wide receiver return specialist, showed strong public support, which helped her share videos and encourage her fans to vote for her. Alix acknowledged his role in keeping her grounded, even as she navigates the pressures of a nationwide audience.
Her activeness in content creation marks a significant change, which transitions from social media influencer to television personality and shows, showing she has the aspiration to expand her career beyond social media.
Alongside her career growth, Alix has faced public controversy related to her relationship with Braxton Berrios.
Berrios’s ex-girlfriend, Sophia Culpo, suggested that their relationship may have overlapped with her own, fueling speculation about timelines. Both Alix and Braxton have denied any wrongdoing, insisting their romance began after his breakup.
In April 2025, Alix reportedly moved in with Braxton in Miami, signaling the seriousness of their relationship. Still, the drama between Culpo and Earle has made headlines, reflecting the challenges of maintaining a private love life under public scrutiny.
Alix Earle
Alix has also turned into a fashion discussion topic. Recently, a headline celebrated her bold choice of a backless bodysuit, which went viral on social media. Garments like these are what solidify her persona as a fashion icon, with the guts to push the limits.
Her fashion sense, often mixing styles and glamorous and casual looks, speaks to young people; it strengthens her own brand. Once recognized, whether praised or criticized, her outfit choices continually keep her in the news.
On top of internet popularity, the local press in Wisconsin highlighted her ties to the United States. The reports highlighted her Wisconsin roots, a lesson in fact that someone can be an internationally recognized digital star and still have pride in where they come from and connections to their community.
Alix Earle’s brand is known for its authenticity, vulnerability, and relatability. Most of the celebrities show distance and hide themselves from their identifiable celebrity, but she brings followers into her own personal world, from showing her daily activities to her struggles with acne, she shares everything with her audience.
This kind of openness has set a new standard for influencers and content creators like Alix Earle, encouraging others to show imperfections rather than only curated highlights. She represents most of the influencers, a shift in online culture, where honesty often resonates rather than perfection.
Of course, visibility comes with major challenges:
- Relationship drama has put her in headlines she didn’t imagine.
- The media houses always focus on her appearance and sometimes overshadow her career achievements.
- High expectations on Dancing With the Stars test her resilience and adaptability.
Yet, these challenges also provide opportunities for her to clarify her narrative, to prove her talent beyond social media platforms, and to show growth under pressure.
At just 24 years old, Alix Earle’s story is still being written. But her growth from college student to TikTok “It Girl,” from popular social media influencer to TIME100 Creators, from internet fame to television personality shows that she is more than a social media influencer.
Alix Earle Image Source : Nicki Swift
Her influence lies in three areas:
If Alix Earle stays on her current path, she will remain one of TikTok’s biggest stars and one of the most prominent names in both entertainment and pop culture.
Alix Earle’s trajectory shows the rising power of digital creators. She went from posting videos about makeup on TikTok to being a TIME, to being on Dancing With the Stars, to understandable controversy, and she shows what this new generation of celebrities born from the internet looks like.
Her journey reminds us that today’s social media influence is not just about attractive and curated images, it is also about connection with audiences, courage, and resilience.
Alix Earle is still at the starting phase of her career, but her influence is already clear and broad. She is defining today’s digital culture, whether through her fashion, her honesty, or her fearless move into traditional media and the public eye, and the world is watching.
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